Isn't It So Obvious... It's All About Cognitive Surplus

NYU Professor Clay Shirky gave a talk at the recent Web 2.0 Expo in San Fran about how active participation by individuals is revolutionizing media, especially after the traditional media model only focused on individual consumption for decades. According to Shirky, people participating in new media isn't a fade, it's only the beginning. The video is 15 minutes, but well worth watching. Check it out. Here's a transcript of the talk as well.